PASCAL
EK LOUI
PRODUCT BUILDER AI-FIRST
VALIDATE · DESIGN · SPEC · SHIP
From idea to Product-Market Fit in 3 days. I protect your product investment at the intersection of Business, Tech & UX. 10+ years from luxury (Dior, Chanel) to retail (Carrefour) and tech (Microsoft). I don't deliver mockups — I deliver certainty.
+33 (0) 6 35 31 50 35 e.loui@uxdesignparis.fr uxdesignparis.fr linkedin.com/in/eakloui View portfolio →
Pascal EK Loui
KEY EXPERIENCES
CNOEC — France's National Body for Chartered Accountants
Senior AI Product Designer — Jan. 2026 – Present · Ongoing
THE PROBLEM
France's national accounting body had a near-abandoned professional identity app (Expert Pass) — with no credible tool to combat illegal practice of the profession. The real issue wasn't a lack of features: it was a lack of perceived value.
GOALS
Design Expert-ID around the highest-impact use case: proving professional identity with a single scan and deterring illegal practice. Make Expert-ID the digital reference for the entire profession.
APPROACH & EXECUTION
Designed Expert-ID — a digital professional identity card with QR scan, instant legal validation, and proof of licensed practice. FigJam user flows, regulatory functional specs. One single point of contact: strategy + design + specs.
BUSINESS IMPACT
Expert-ID adopted across the full profession — the daily access point for chartered accountants
Active tool against illegal practice — instant verification of professional licensing
2 days saved per sprint for POs — user stories auto-generated from AI prototype
Zero dev ambiguity — functional specs with 9 formalized regulatory rules
Chanel
Digital UX/UI Trainer — May – Sept. 2025 · 5 months
THE PROBLEM
Chanel's internal team had no UX/UI methodology to challenge their technical vendor or make interface decisions independently. Their credibility was fragile, user journeys inconsistent.
GOALS
Make the team fully autonomous on UX/UI decisions. Build their ability to push back on the vendor. Co-design an MVP with a coherent product vision.
APPROACH & EXECUTION
Hands-on training for 2 Chanel team members: UX/UI methodology, user journeys, visual consistency. MVP co-design + client-vendor relationship coaching. Real-world practice drawn from their daily work.
BUSINESS IMPACT
Team fully autonomous and credible on UX/UI decisions
MVP designed with a clear, coherent product vision
Vendor challenged — UX trade-offs defended independently
Pascal EK Loui Product Builder AI-First
KEY EXPERIENCES (CONT.)
UX Design Paris
Product Builder AI-First · Facilitator · Trainer — Sept. 2020 – Present · 5+ years
THE PROBLEM
80% of developed features are never used. The market lacked a single operator combining product strategy, AI-First design, and certified training — to stop building unvalidated hypotheses.
GOALS
Become the single link between product vision and developers. Train teams to validate before they build. Launch a Qualiopi-certified training organization to scale the method.
APPROACH & EXECUTION
Founded a UX collective and Qualiopi-certified training organization. Certified UX/UI and Agile programs. Enterprise digital transformation consulting. AI-First workflow: from brief to tested prototype in 72h — never billed by the hour.
BUSINESS IMPACT
Dozens of talents trained and placed in top companies
Clients trained: Chanel, Dior, Carrefour, Mazars, Accor, SFR…
Leading UX training organization in France — Qualiopi certification obtained
Carrefour
Senior Product Designer — Mar. – Sept. 2025 · 7 months
THE PROBLEM
A B2E app connected to AI shelf-monitoring cameras for 5,000+ employees across Hyper, Super & Market stores. Teams were wasting critical time manually spotting stock-outs — store operations still flying blind.
GOALS
Cut stock-out detection time in half. Connect AI shelf-monitoring to day-to-day store operations. Deliver a testable MVP in 3 weeks.
APPROACH & EXECUTION
Designed a B2E app fed by AI shelf-monitoring cameras. In-store field immersions. 4inthebox co-creation method. Prototype validated in 5 days — intelligent stock-out management powered by AI cameras.
BUSINESS IMPACT
Measurable reduction in stock-outs, optimized shelf availability
Faster shelf restocking — significant operational time savings
Store revenue uplift and improving customer satisfaction
Forvis Mazars
Senior AI Product Designer — Mar. 2024 – Mar. 2025 · 1 year
THE PROBLEM
Auditors were trapped in slow, outdated internal SaaS tools. The firm wanted to integrate generative AI to transform audit team productivity — without disrupting existing workflows.
GOALS
Cut audit file processing time by 30%. Embed generative AI into existing workflows without breaking established habits.
APPROACH & EXECUTION
Transformed internal audit SaaS tools by integrating generative AI. SME workshop facilitation, field expert interviews. Iterative Figma prototyping. Generative AI embedded directly into existing business workflows.
BUSINESS IMPACT
Audit workflows transformed — immediate team adoption
Processing time reduced on document review tasks
Replicable model rolled out across other internal tools
Pascal EK Loui Product Builder AI-First
KEY EXPERIENCES (CONT.)
Accor
Senior Lead Product Designer — ALL Programme — Sept. 2021 – Jan. 2024 · 2 years 5 months
THE PROBLEM
The ALL loyalty programme (Accor Live Limitless) suffered from weak member engagement. The Resaweb booking tool, used across contact centers, was a legacy system dragging down operational efficiency.
GOALS
Increase loyalty programme engagement by 20%. Transform Resaweb into a high-performance tool. Cut average booking time per agent.
APPROACH & EXECUTION
Led design across the ALL loyalty programme and Resaweb transformation. Managed a team of 4 UX designers. Redesigned acquisition and retention journeys and Earn/Burn mechanics. UX mentorship for Product Owners.
BUSINESS IMPACT
Significant member engagement uplift post-redesign
Resaweb transformed: operational efficiency and revenue on the rise
PO UX mentorship — teams fully autonomous on design trade-offs
Parfums Christian Dior
Lead Product Designer — Jan. – May 2020 · 5 months
THE PROBLEM
The My Beauty Dior programme felt elitist and out of reach, limiting acquisition and retention. The challenge: rethink the experience for a broader audience without diluting the luxury positioning.
GOALS
Double the sign-up rate. Increase retention by 25%. Preserve Dior's luxury DNA in every digital interaction.
APPROACH & EXECUTION
Full UX audit. Luxury loyalty programme benchmarking. Mobile-first, omnichannel redesign: simplified sign-up, reimagined reward mechanics. Field validation with real Dior customers.
BUSINESS IMPACT
Acquisition and retention sharply up post-launch
Loyalty experience repositioned: accessible AND premium
Model reused as the internal LVMH reference
Microsoft
Product Designer — AI Builder — May – Dec. 2019 · 8 months
THE PROBLEM
Microsoft was building AI Builder — a low-code tool to create AI models. The challenge: make complex technology intuitive for non-technical business users.
GOALS
Enable a business user to build an AI model in under 30 minutes. Completion rate above 70%. Democratize AI beyond developers.
APPROACH & EXECUTION
Design Sprints with product teams. User research with non-technical profiles. Radical simplification: every screen reduced to a single key action.
BUSINESS IMPACT
Low-code interface adopted by thousands of non-dev users
Internal Microsoft reference for consumer-facing AI tool design
Pascal EK Loui Product Builder AI-First
CORE SKILLS
Product Strategy & Vision
Design Thinking & Sprint
Field user research
AI-First prototyping (3–5 days)
Scalable design systems
Salesforce SLDS v2
Figma / Lovable / Vibe Coding
Salesforce / Contentsquare
Data-driven (RICE, analytics)
Workshop facilitation
Design team management
Auto-generated user stories via AI prototype
PRESTIGIOUS CLIENTS
Luxury Chanel · Dior
Retail Carrefour · Auchan
Hospitality Accor
Tech Microsoft · Huawei
Audit Forvis Mazars
Telecom SFR · Bouygues
Gov. Body CNOEC — Chartered Accountants
Real Estate Nexity

OTHER EXPERIENCE
SFR Business — Lead PD · 2020–21
B2B enterprise tool overhaul — enterprise telecom client journey
Nexity — Lead PD · 2021
Real estate digital transformation — buyer & agency journey, mobile-first
Ivalua — Lead PD · 2020
Global B2B SaaS procurement design system — simplifying an expert tool
aladin.farm — AgriTech · 2020
Sustainable agriculture e-commerce MVP — 0 to shippable platform in 6 weeks
Huawei — Sr UX · 2018–19
Consumer electronics UX — interfaces for 100M+ users
OUI.sncf — Sr UX · 2017
Mobile booking journey — UX for 25M+ annual travellers
Bouygues Telecom — Sr UX · 2017
Digital customer space transformation — reduced support call volume
DesignbyEak — Studio HK · 2008–2024
Independent studio Hong Kong — branding, digital, international clients
LANGUAGES
French Native
English Fluent
Cantonese Professional

EDUCATION
B.A.Sc. Graphic Design
Design & Coding — 2003–2008
CERTIFICATIONS
Design Sprint Masterclass
Contentsquare Expert
Qualiopi (training org.)

FOUNDER
UX Design Paris
UX collective & Qualiopi-certified org.
Training, mentorship.
One brain. Zero signal loss.
I'm not a designer who waits for a brief. I'm a consultant who prototypes, validates, and delivers measurable results — at AI speed. A designer who speaks CEO. A Product Builder who speaks ROI.
MY COMMITMENTS
01
Solid product foundations from day one
One brain, zero signal loss
No brief lost in translation between PM and designer. Strategy, design, and specs from a single source — consistent across your team's Jira.
Every screen justifies its ROI
Every screen answers a concrete business objective. If a screen doesn't move a real KPI forward, it doesn't ship — period.
02
Features validated in the field in 72h
I validate your features in 72h
100% AI workflow (Figma, Lovable, Bolt.new): prototype and test before committing the dev budget.
I eliminate the Design → Dev handoff
I design directly integrable systems. Same language as your developers, from day one.
03
Real usage understood before Figma
2 days in the field prevent 3 weeks of rework
I observe how the work is actually done — not how it's supposed to be done. The gap between the written procedure and real-world workarounds is enormous.
I identify your real product problems
Beyond the symptoms, I trace back to root causes. A UI problem is usually a strategy problem.
04
Coherent journey end to end
I guarantee end-to-end journey consistency
From onboarding to churn, every touchpoint is designed as a system — not a collection of isolated screens.
Operational clarity in the chaos
When roadmap, teams, and journeys are pulling in every direction — I structure, align, and prioritize.
05
AI directed — it executes
I steer the AI. It executes.
AI isn't a gimmick. It's my execution engine. Surgical-precision prototyping, every time.
I measure experience, not just conversion
The real metric is the quality of the lived experience. I design and measure what actually matters.
06
Briefs turned into actionable maps
I turn your briefs into visual maps
Your ideas deserve better than a doc. I translate them into flows, wireframes, and prototypes that speak to everyone.
I speak tech with devs from day one
Dozens of CTOs worked with. I design systems that are buildable, scalable, and documented.
THE METHOD THAT CHANGES EVERYTHING
I decided to radically
transform how knowledge
moves — with AI.
THE PROTOTYPE AS THE SOURCE OF TRUTH
No more static screens.
I design hyper-realistic prototypes that embed every business rule communicated by stakeholders. Lorem ipsum disappears. Real project data is injected directly.
Total immersion.
Users test their actual future daily reality — not an abstract mockup. Feedback finally becomes relevant because the context is real.
AI generates the User Stories.
From this ultra-complete prototype, I use AI to automatically generate User Stories. The prototype is no longer just a validation deliverable — it becomes the single source of truth feeding US, tests, and product decisions.
DIRECT FIELD IMPACT
→ 2 days saved for POs.
User stories are AI-generated from the prototype — all that's left is to challenge and validate. No more writing from scratch.
→ User tests that finally deliver.
No more mental effort interpreting fictional content. Users react to their real future daily work.
→ Developers at ease.
They have a prototype fed by real data and perfectly aligned user stories. No more guessing the designer's intent.
→ Design repositioned.
Time is no longer spent on mechanical pixel alignment, but on product vision and journey logic.
MY ROLE AS FOUNDING DESIGNER
My role as AI-First Product Builder: think upstream, structure the product logic, then steer the AI to execute. Strategy, design, and specs in a single head — no telephone game.
If you're looking for someone to "make it pretty" — we're not a good fit. If you want to validate before you build and deliver what actually matters: let's talk.